How much traffic should I expect through Adobe Exchange?

Do any devs that made plugins and put them onto Adobe Exchange have any order of magnitude estimates of how much traffic actually goes through Adobe Exchange? I have no concept here if I should expect 1 download per month or 1000 downloads per month.

I am figuring out if we should focus on getting into AE or doing our own 3rd party distribution and marketing first. (This is a PPro UXP plugin)

Thank you!

If you have paid plugin and want to at least get back the cost of time spent on development, you need to put in marketing at least the same effort you gave into development.

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Regarding to stats… Adobe does not publish them too much. But for EU countries only the must publish MAU https://www.adobe.com/trust/compliance/digitalservicesact-mau.html

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Super interesting. I had no idea they had to publish their EU MAUs! Thanks Jarda. You’re a hero for helping so many people on this forum.