Do any devs that made plugins and put them onto Adobe Exchange have any order of magnitude estimates of how much traffic actually goes through Adobe Exchange? I have no concept here if I should expect 1 download per month or 1000 downloads per month.
I am figuring out if we should focus on getting into AE or doing our own 3rd party distribution and marketing first. (This is a PPro UXP plugin)
If you have paid plugin and want to at least get back the cost of time spent on development, you need to put in marketing at least the same effort you gave into development.